The "So What?" Hub

Introduction

This page is dedicated to the most important question in financial analysis: "So what?". It's not enough to identify what numbers are moving and why. The real value comes from understanding the impact and why it matters. This hub provides resources to help you develop the skills to form a compelling narrative, think critically, and deliver persuasive analysis.

Forming a Narrative

Learn how to structure a compelling financial narrative.

Narrative Storytelling

Delve deeper into the art of storytelling in a financial context.

Presentation Skills

Tips and tricks for delivering effective presentations.

Delivering a Compelling and Persuasive Narrative

Focus on the practical aspects of delivery.

Critical Thinking

A framework for critical thinking in financial analysis.

Analytical Thinking

Cover the core principles of analytical thinking.

The "So What?" Element of Financial Analysis

A deep dive into the "so what?" element.

Collected Resources

Credit Analyst Resources

CFA Materials

Financial Modeling

Risk Management

Legal Analysis

Other Resources