How to Persuade Senior Decision Makers
Persuading senior decision makers is a key skill for any credit analyst. You need to be able to make a compelling case for your recommendations and to get them to buy into your point of view.
How to Prepare
- Know your audience: What are their priorities? What are their concerns?
- Do your homework: Before the meeting, make sure you have a thorough understanding of the issue.
- Prepare a clear and concise presentation: Your presentation should summarize your key findings and recommendations.
How to Deliver
- Be confident: You're the expert on this issue. Be confident in your assessment and be prepared to defend it.
- Be focused on the "so what?": Senior decision makers are busy. They don't have time for a lot of detail. Focus on the "so what?" of your analysis.
- Be prepared to compromise: Be prepared to compromise. The goal is to come to a decision that everyone can live with.